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simple, clean, luxurious haircare that does what it's supposed to do

product was born out of a hair salon, and the hairdressers' need to have a single line of products in which everything works.


after working with and for some of the world's most prestigious brands, Michael Levine and Liz Abreu were tired of over-priced and under-performing products and the silly marketing and snobbery by many of those companies.


we take what we do very seriously, but we don't take ourselves as seriously.

we don't imply that product can save the earth and we don't pretend we are cooler or more exclusive or better for you than other brands. and we only put out a new product when we see a true need for it.


we simply create haircare products that work. really well.

they do what they are supposed to do and you will get the results you are looking for. and you won't have to pay an arm and a leg for it.

  • beautiful lathering shampoos that cleanse without being harsh.

  • conditioners that instantly detangle and quench dry, thirsty hair and leave it silky.

  • volumizing products that make your hair big.

  • smoothing products that make it small.

  • finishers that last and hold.

and they all smell great.


no nonsense, just great product. what's in your hair?

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